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Buddies and mentors




This year, we're also implementing a buddy system as well as a mentoring program. All of our new students are matched with "buddies" in the second year of the program so they have someone to turn to for a student's perspective--especially for advice about homework, the best tools to use, etc.

Our new mentor program pairs our second year students with professionals within our larger community for career and professional advice. Some amazing people have volunteered an hour a month to mentor our students. If you're interested in becoming a mentor next year, please email us.

Welcome (back)



Today is the last day of orientation (we had one last week as well). Our 118 students are all off on their journey for the new year. As part of our orientation, and thanks to the advice from our students who completed last year, we've welcomed our students with an orientation kit of survival items:

  • first sketchbook (we have them keep design journals for every studio)
  • first (of many!) pads of Post-It™ notes
  • highlighter
  • two white board markers (the other must-have accessory in the program)
  • a spork--even with a knife attached (we all have to eat)
  • a pair of chopsticks (it is San Francisco, after all)
  • a (dematerialized) thumbdrive with a PDF survival guide
  • a great little book on the variety of design craft (since we're not a design program)
  • quick reference card with the entire schedule for the year and important URLs
  • welcome card with map and schedule


They returning students didn't get the orientation kit but we've got surprises for them tomorrow ; )

Begin Again



The past president of Presidio Graduate School when I graduated from there, Ron Nasher, was fond of saying "begin again" when people confronted a challenge that was insurmountable. Often, it's the only possible course in business or life, anyway.

Yesterday, we started the new year. While we're not at a point of insurmountable challenge, the term is still appropriate as the cycle for the year starts again. For the 62 new students entering the program, they start the journey others have made before but with a few modifications.

We have 118 students this year (our most ever), split between to different tracks. They come from 15 different countries (including Canada, Brazil, Mexico, India, Iran, Uzbekistan, Jordan, Germany, and Nepal) and 22 of them commute from all over North America.

They're off to a great start already and we look forward to their innovative ideas and energy this year.

Climate Capitalism is an Important Book about Business

We've used the book, Natural Capitalism, in our Sustainability Studio for several years, now. It's a fantastic, if shockingly illuminating, account of the business responsibility and opportunity related to all aspects of sustainability. The one complaint we receive from our students is that it seems "old," having been written and first published in 1999. Though the examples seem old, today, the points and learnings are just as relevant.

However, Hunter Lovins, one of the original authors of Natural Capitalism, and a friend of the DMBA program, now has a new book that serves as an updated version of her old book, both in terms of examples as well as points. Climate Capitalism still has the business-centric, sane, and optimistic call-to-action that Natural Capitalism had but with newer examples, figures, and metrics.

Any course on sustainability would be wise to include it and any businessperson or business student interested in improved economic performance, reduced risk, and emerging opportunities should read it regardless of whether or not you believe in climate change. In fact, one of the central messages of the book is that these strategies make sense--and money--because they are good business.

Climate Capitalism, by Hunter Lovins and Boyd Cohen

Spark Project team a finalist in Core77 Design Award

www.core77designawards.com/awards/design-for-social-impact

Spark Project Award Winner

Besides the DMBA team who an award in Core77's Strategy/Research category, another team placed as a finalist in the Design for Social Change category. Developed in our Sustainability Studio, SPARK is a way to connect people in defined geographic areas and create sustainable community by engaging human potential. People have lots of skills to share and need help learning new ones. Using this information to bring people together, it doesn't go wasted and, in addition, helps people better know their neighbors.

The SPARK system starts with neighborhood leaders or visionaries who introduce their community because communities work best when they are self-governing. SPARK matches skills and needs and rewards connections and sharing.

The student team consists of: Amy Gustincic, Shira Kates, Paula Kuhn, Alex Scott, and Arash Shirinbab.

Design Play team wins a Core77 Design Award

www.core77designawards.com/recipients/design-play"

A team of our students has won an award in Core77's Strategy/Research category for a project they started in our Experiences Studio and continued in our Ventures Studio.

DesignPlay is Design Thinking for Children. It is an open-ended, foundational creative framework that builds on what children already do as they play. As they imagine, create and collaborate with others, DesignPlay helps kids understand that they can influence their environment. Their empowerment leads to change in their immediate environment and beyond.

The student team consists of: Ahmed Riaz, Susan Huang, and Jonathan Fristad. Two others who worked on an earlier version of the project: Eric Dorf and Chirapat "Mon" Vorratnchaiphan.

Program Advisor Annie Morhauser speaks at UCSC

Annie Morhauser, one of the DMBA program's advisors and a trustee of CCA, will give a free lecture in UC Santa Cruz's Creativity + Innovation series:

Thursday, May 12, 2011 - 6:00pm
Media Theater, Theater Arts Center (UCSC)

Hear how Annie Morhouser took an art school idea and turned it into a multi-million dollar fine art glass empire (Annieglass) while maintaining the integrity of her craft. Learn how she made creativity and innovation the driving force of her artisan-run company in order to compete against multi-national corporations for the last 28 years. She tells the story of her success with disbelief, humor, and gratitude for a creative life.

This presentation is part of the series of free, public lectures in the Dean's Lecture Series entitled "Creativity and Innovation" (part of the course Art 80V: "Issues and Artists" taught by Associate Professor Lewis Watts). Arts Division Dean David Yager has selected nine speakers, all noted for their unique ability to bridge innovation and creativity within their professional career paths. The public is cordially invited. Admission is free. Parking $3.

DMBA Chair Nathan Shedroff on the Designers Accord Sustainability in 7 video series.

DMBA Chair Nathan Shedroff features on the Designers Accord Sustainability in 7 video series. The Designers Accord Sustainability in 7 video series delivers a daily dose of design inspiration by today's leading sustainability experts.

Designers Accord - Sustainability in 7 - Nathan Shedroff from Core77 on Vimeo.

In what he deems "probably the fastest introduction ever" to systems thinking, Nathan Shedroff introduces systems as a context and a perspective. Among the six other points, he touches on resilience as the successor to sustainability--which Michael Sammet explored at greater length to kick off sustainability month. (Who knows? Maybe we'll be celebrating "Resilience Month" next year.)

2011 Venture Show


The MBA in Design Strategy proudly invites you to the 2011 Venture Show showcasing the final work of our outstanding graduates. Our graduating students will be showing their final projects.

Saturday 7 May 2011
7-10pm
Timken Lecture Hall
1111 Eighth Street
San Francisco

RSVP: garmbruster@cca.edu

Insights Directly From DMBA Students and Alumni

We're proud to announce DMBA Insights, a new student and alumni-run website of projects, articles, commentary, and inspirations--all reflecting our students' experiences and work from the program.

Is it Liquid?

Each semester this year, our students perform 7-minute teach-ins as part of their communications course, LiveExchange. Students work in teams (usually two people) to create 7 minute explanations of terms from their Economics, Accounting, and Innovation courses. This is one of 8 performances from last November's presentations.

DMBA Faculty Michael Sammet on Core77

One of the DMBA program's new faculty members has a new article on Core77 about Sustainability 3.0:

As social, economic and ecological conditions continue to worsen and with the increasing sophistication and connectivity of information technology and social media, design for sustainability is now moving towards a new qualitatively different area of exploration: designing to build adaptive capacity. Its been almost 10 years since McDonough and Braungart's ground-breaking book Cradle to Cradle: Remaking the Way We Make Things set the standard for sustainable design: toxic-free closed loop material cycles, use of renewable energy in manufacturing, post-consumer separation of biological and technical materials and service and flow takeback programs by manufacturers. more...

CCA's MBA in Design Strategy Team Succeeds at Rotman Business Design Challenge

As one of 19 teams that participated March 25-26 in the Rotman Business Design Challenge, a University of Toronto Rotman School of Management business and design competition, California College of the Arts had two teams representing its unique MBA in Design Strategy program, one of which placed third overall.

Rotman invited premiere B+D schools from across North America to apply business design principles and insights to develop solutions for its cosponsor, Mayo Clinic, the first and largest integrated, not-for-profit group medical practice in the world.

Connect with Zoom
CCA's winning team, composed of three first-year and one second-year students, created Zoom, a health education and socialization platform for women aged 65-75 who live alone. Using educational modules to teach current tools such as Facebook, Skype, and Meetup Groups, the platform facilitates online and real-world interactions between these women and their network of family, friends, and care providers.

Zoom promotes better health outcomes within particular social groups by enabling them to share information and experiences about healthy aging, while ultimately paving the way for a future of online health solutions like telemedicine. Zoom provides aging women with the tools to achieve what they seek: a sense of belonging through improved connections with loved ones and the support to lead an autonomous life at home.

The winning team members included: Eric Persha, Olivia Nava, Anna Acquistapace, and Alvin Cheung. All are first-year students in the DMBA program except for Anna.

The second DMBA team members included: Dave Reinhardt, Shira Kates, Sadia Harper, and Lindsay Wolff-Loggson.

Fun and Play at Work Symposium.


Upcoming event: F&P@Work
Presented by the MBA in Design Strategy program.
Saturday, April 9, 2011.
7-9 pm.
Timken Lecture Hall at CCA San Francisco Campus
Directions to 1111 8th Street San Francisco, CA 94107.

Fun investigations into corporate culture by MBA in Design Strategy students, who perform scenarios for their Leadership by Design course.

Fun&Play@Work.jpg

Teach Us Something In 7 Minutes

Design Strategy MBA Students, Linda Yaven, Faculty invite you to

Teach Us Something in 7 Minutes

Saturday, April 2, 2011.

7 - 9pm

Byers Auditorium (Genentech Hall)
at UCSF Mission Bay Campus
.
See Map to 600 16th Street San Francisco, CA

tus7m_april_2_2011_7pm.jpg

Design Research in a Non-Linear World.

-By dMBA alumni Erin Mariel Mays.

The research process is no longer linear. The widespread and decentralized availability of data, and the ability of a new generation of Design Researchers to manage and utilize this content, has lead to a new way of conducting research. Those of us entering the profession today are part of the generation known as Digital Natives, born from approximately 1980 to 2000 -- a generation that came of age immersed in information and user-generated content. We see the boundaries between disciplines as fluid and we adopt processes grounded in diverse disciplines, from anthropology and sociology to design and business. Spurred by its newest practitioners, design research has evolved to take on a holistic approach that exploits the convergence of the equally important analog and digital worlds and examines the way in which this interplay can influence how we conduct research. Like the content itself, the way people continuously process, gather, analyze and communicate information has also adapted. It is dynamic, ever changing, agile, and never finished. Traditional social science research processes still play a very critical role in how we conduct research. We are not changing the intention of research, but re-framing the way it's being done by harnessing today's ubiquitous data, tools and social behaviors. This paper addresses the evolving tools and techniques that Digital Natives bring to the discipline and what this shift means for traditional processes in design, strategy and business. We outline strategies for exploiting an abundance of content, dealing with ambiguity to create meaning, and taking advantage of the ongoing multi-directional conversation that technology enables.

Iron Designer Charrette

The MBA in Design Strategy community had its annual charrette night on Saturday, Feb 12th, 2011.
This year had a twist: competition!
Teams of CCA MBA in Design Strategy (dMBA) students and professionals from the industry squared off in a heated contest of design chops to see who could produce the mightiest game-changing ideas for solving wicked problems.

Round 1 of the Innovation Challenge was to design a solution for one of the following:
• report card for the 21st Century
• clear, easy-to-use sustainability product label
• more sustainable airline flight
• more sustainable shipping options
• health care program to combat obesity
• curriculum to insert into K-12 education
• transportation policy for a suburban city
• new corp structure that prioritizes sustainability
• www.schadenfreude.com website

Round 2 of the charrette was re-ideation and innovation of the Round 1 Challenge winners. The Judges for Round 1 were Nathan Shedroff, Teddy Zmrhal and Susan Worthman. The teams were judged based on originality, feasibility, creativity and sustainability. Round 2 was judged by round 1 judges and round 1 challenge winners.

Pictures from the event night captured by our dMBA students Eric Persha and Jessica Watson:
Eric_Persha_DMBAIRONDESIGNER-10.jpg


Eric_Persha_DMBAIRONDESIGNER-5712.jpg

Nathan Shedroff's presentation at MacWorld

While this isn't directly related to the content of the DMBA program, this is the video from Program Chair, Nathan Shedroff's, presentation of his new book, Make It So, at MacWorld this year. The presentation contains some of what is in Chapter 1 of this book on interface lessons from Science Fiction interfaces, available this Summer.

"if we're serious about localisation, "all of us have to go to Business School"

An excellent interview with Michael Shuman, from BALLE.

http://transitionculture.org/2011/02/14/an-interview-with-michael-shuman-if-were-serious-about-localisation-all-of-us-have-to-go-to-business-school/

14 Feb 2011
An Interview with Michael Shuman: if we're serious about localisation, "all of us have to go to Business School"...

Excerpt:

In my mind, we need to make localisation politically attractive across the ideologies. I think one of the places where I depart from a lot of my fellow travellers here in the US is that I spend a lot of time working with and breaking bread with most conservative parts of American society, which put to shame the conservative parts of Europe!

What are the things that they care about? Reducing taxes, freeing markets, getting rid of big government, and so I think that it is very useful to begin to conceptualise localisation politically around those ideas. In point of fact, I think that a lot of the reason we're in the mess we're in right now is that large government agencies and major government subsidies and legal frameworks have made globalisation unwisely and irresponsibly cheap and if we begin to dismantle those, a lot of localisation will occur naturally.

In the US nearly all subsidies are around big things - big oil, big natural gas, big utilities, big cattle, big farms - it's so perverse. Stripping away those things, that conservatives want to do right now, would be a tremendous boost for localisation. Even when you get to the State level it's the same thing. I just finished a study for the Kellogg Foundation where we looked at the three largest economic development programmes within 15 US states, so we looked at 45 programmes in all. What we found, counting the dollars in the grants that went to these various economic development programmes was that 80% of the programmes were giving money to non-local business, that is out of state business attraction or attention.

About a third of them were giving more than 90% of their money to non-local business. So basically, if you abolish economic development as we know it, and save lots of money, which many conservatives are seeing the virtue in, it'll be a huge boost for localisation, because the effect of these subsidies is to make non-local business more competitive, more powerful than local businesses.

The second thing I would say - the second area where this is true - is security law, so this kind of moves into the investment domain and what I've noticed about localisation discussions in the US and Europe and in Australia, (those are the places where I've spent some time), is that things are very much focused on consumption and buy local, produce local and all that is great, but there's been really inadequate discussion about investment. What is perverse, this is true in the US and true in Australia, I don't know for sure about Europe, is that when I go to an audience and I say, "by a show of hands, how many of you are doing your banking at a local bank or credit union?", and almost all the hands go up.... but then when I say, "how many of you have your pension funds in local business?", and all of the hands go down.

The Innovator's Way: A panel

Last night, the DMBA program hosted a panel of industry leaders to discuss the process and their experiences for driving innovation within a variety of organizations.



The four panelists were:
• John Edson, President, Lunar Design
• Kaaren Hanson, Director of Experience Design, Intuit
• Chris Waugh, Practice Leader, IDEO
• Rachel Robinette, Senior Designer, Corporate Innovation Group, Clorox

All had terrific insights on where and how design strategists can, do and should bring value to companies. They discussed what 'innovation' means in the context of their company, their own career paths, and what they see as job prospects in the near future.


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