Mass customization has been a "horizon" topic for some time but little exploration of what it means to product development or user experiences has been made, compared to the technologies explored to enable it--until now. Martin Gloeckle's master's thesis,
Unreadymades, is an insightful depiction of the possibilities and the dynamics of thoughtful, meaningful customization. There's also a nice interview with him here: Mass Customizaion Blog
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Unreadymades: An exploration of Mass Customization
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