Innovation Studio, Fall 2008
In the first innovation studio, the students will be leading about a variety of development processes and using a hybrid process developed for strategic innovation for their semester-long team project. The challenge theme has not yet been disclosed however.
In addition to product and service development, the students will be studying innovation from a variety of perspectives, including learning to identify different innovation cultures.
For those following along at home, the required books this semester include:
- Product Design & Development, Fourth Edition by Karl T. Ulrich & Steven D. Eppinger
- Prophet of Innovation: Joseph Schumpeter and Creative Destruction by Thomas K. McCraw
- Why We Buy: The Science of Shopping, by Paco Underhill