New DMBA description
We've rewritten the program description now that we've got a year's-worth of perspective. Though the program is very much focused on innovation, many programs now claim the same thing. We feel that our approach is unique, however, since innovation itself is not enough. Instead, we seek students who are want to make change in the world--in a variety of ways. Innovation is one path toward change and sustainable, meaningful innovation is an even more powerful path toward change. In addition, design-led innovation can be more productive and successful than traditional business approached to change.
So far, our experiences with the curriculum are confirming these assumptions though it will be a while before we can claim success. In the mean time, we hope to have student work to share after our first semester ends next month.