Patagonia beSpoke:
From the course: Market Insight Studio, taught by Steve Diller
Adam Dole
Ayano Hattori
Beth Berrean
Jason Hui
Sara Kozlowski
In the spirit of the traditional custom tailoring of Saville Row, beSpoke is a modern day, elegant and functional offering designed especially for the urban bicycle commuter. Out clothing and accessories are:
- made to order
- artisanal quality
- handcrafted
- customizable
- personalized
- locally made
Patagonia's beSpoke label exists to provide righteousness to bicycle commuters.
In doing so, Patagonia delivers self expression, a sense of urban adventure and conscious consumption and it offers functional, durable, customizable slow-fashion embedded with safety.
In the midst of the current bicycling zeitgeist, beSpoke offers bicycle commuters, a financially significant subset of the outdoor market, handcrafted, customized clothing and accessories line that can take you from bike to boardroom.