SigWuff:
From the course: Market Insight Studio, taught by Steve Diller
Nicole Chen
Henry Liu
Erica Meade
Mattia Nuzzo
Heike Rapp-Worm
SIGG WUFF exists to provide urban, engaged, active dog owners with a new breed of dog products that say "I care." In so doing, it makes fulfilling the responsibilities to one's dog enjoyable while delivering a means of self-expression to customers. Towards this end, it offers functional, fashionable and healthy products.
SIGG would launch with six new dog products, based on its aluminum manufacturing expertise:
- To distinguish the new dog products from SIGG's established human line, the new pet line will be marketed under the name "SIGG WUFF"
- The SIGG WUFF marketing strategy relies on SIGG's current brand positioning of optimism and hope, of forward thinking and positive action.
