We are ALL now shareholders in General Motors corporation. What was once the largest company in the world now languishes on the brink of financial failure. Poor planning, poor product offerings, poor strategy? Whatever your theory, we've posed the task to our first-year students this semester to research, ideate, and formulate new scenarios and offerings for the future of GM. They may focus on infrastructure, services, or products, and each team will is required to present their results in a long range plan for GM based on these visionary scenarios.
This is the project in our Innovation Studio this semester.