Instructor: Michelle Katz

This course is intended to provide students with basic literacy on the legal terms and legal reasoning that underpins business law, including real and tangible property, intellectual and virtual property, contracts, negotiations and business organizations.

Required readings for the semester include:
• Business Law, Fifth Edition, by Robert Emerson

Instructor: John Foster

Strategy is about understanding the relationship between your current position and your desired position in the marketplace. Strategy can be divided into two key components: strategy formulation and strategy execution. As Winston Churchill famously said, "Planning is everything, plans are worthless" so this course is less about strategy as a static thing, and more about the continual aspects of being strategic.

Design thinking is well suited for strategy formulation as it assumes you don't know the answer, yet provides structure and rigor for discovery within common business constraints. We will approach strategy via design with a strong emphasis on practical skills and behaviors necessary for being strategic in existing organizations and in start-ups.

This course provides a survey of various strategic planning methods and innovation concepts, builds students' comfort in working with common strategic planning processes, and encourages students' to develop their own point of view on effective use of strategy in management.

Required readings for the semester include articles and books:
• The Innovator's Solution, by Clayton Christensen
• Blue Ocean Strategy, by W. Chan Kim and Renee Maubourgne
• The Future of Management, by Gary Hamel

Instructor: Steven Gillman

This course is an overview of accesses to capital and an examination of markets. This includes the financial instruments, and institutions that comprise the global financial system, which will then lead to an in-depth study of the marketplaces that play central roles in the global - down to the local - economy. We will explore the roles, rules and functions of the capital markets and review some of the regulations that have created and continually impact those markets. Funding topics also include debt instruments, financing enterprises through venture capital and private equity funding, initial public offerings (IPOs), fixed income securities offerings, commercial paper, angel investing and other forms of access to capital. Financial instruments in a global market will be examined through a review of exchanges, currency, hedging, options, swaps, and international bonds and equities. Fund-raising in the non-profit sector will likewise be considered

Required readings for the semester include:
• Financial Institutions, Markets, and Money, 10th Edition, by David S. Kidwell, David W. Blackwell, David A. Whidbee, Richard L. Peterson

Instructor: Asher Waldfogel and Bill Wurz

The purpose of this course is to provide an entrepreneurial view of new business formation. It is taught through the lens of creating a business plan. Students may develop plans individually or working in teams.

The course is divided into five modules (one per session) and a final session where each individual or team will present their plan.

While the "venture" notion may lead you to think of Sand Hill Road, technology-rich ideas and khaki trousers, this course takes a broader view of venture. We'd prefer the notions to be more ambitious and--shall we say "sustainable"--than an ice cream truck. But a variety of ventures qualify--if your ambition is to run a design business or construction company then this is a great opportunity to test your assumptions and develop your business model. If you are developing a venture with intellectual property, this is a chance to explore business models, funding and think through competition and differentiation.

Required readings for the semester include:
• New Venture Creation: Entrepreneurship in the 21st Century, by Jeffry A. Timmons and Stephen Spinelli, Jr.
• Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers, by Geoffrey A. Moore
• Social Media Marketing an Hour a Day, by Dave Evans

The final project in this class is to build a business around an offering. This includes a business plan but also, other materials for communicating business opportunities. This is also the students' final project in the program, representing a kind of "thesis" project that demonstrates and integrates all of their learning in the program.

As we move towards building a more responsible and sustainable future, design's value is no longer measured just in terms of beauty or function. Design is a now a framework for change, used by leaders around the world to solve our planet´s most challenging problems.

Please join CCA, The Designers Accord, and D-Rev´s Krista Donaldson on Friday, March 12th as we embark on a journey fueled by lively discussion surrounding Designing for Social Change.

EVENT DETAILS

Design Change.Change Design
Friday, March 12th 2010
6:00pm -9:00pm

The Nave
1111 Eighth Street
San Francisco, CA 94107-2247

EVENT SCHEDULE
6:00pm-6:45pm: Networking (hors d'oeuvres and beer+wine)
6:45pm-7:15pm: Keynote Presentation, Krista Donaldson
7:15pm-8:15pm: Open Presentations on Social Impact*, 5 min time slots - volunteer now to present or at the door by 6:15 pm
8:15-8:45: General Discussion + networking

RSVP on Eventbrite by buying a free ticket:
http://designchangechangedesign.eventbrite.com/

*OPEN PRESENTATION FORMAT: Stand up and speak to an open community for five minutes about your thoughts or experience on how design can or has delivered social impact. Case studies, projects, design concepts, ideas, provocations, etc
are welcome. Please no slides. Handheld visuals and props are helpful. Interpretive dance encouraged.

We're looking for help organizing this event. If you'd like to join in the social innovation conversation or help the day of the event please contact Elysa Soffer: esoffer [at] cca.edu