Instructor: John Foster
Strategy is about understanding the relationship between your current position and your desired position in the marketplace. Strategy can be divided into two key components: strategy formulation and strategy execution. As Winston Churchill famously said, "Planning is everything, plans are worthless" so this course is less about strategy as a static thing, and more about the continual aspects of being strategic.
Design thinking is well suited for strategy formulation as it assumes you don't know the answer, yet provides structure and rigor for discovery within common business constraints. We will approach strategy via design with a strong emphasis on practical skills and behaviors necessary for being strategic in existing organizations and in start-ups.
This course provides a survey of various strategic planning methods and innovation concepts, builds students' comfort in working with common strategic planning processes, and encourages students' to develop their own point of view on effective use of strategy in management.
Required readings for the semester include articles and books:
• The Innovator's Solution, by Clayton Christensen
• Blue Ocean Strategy, by W. Chan Kim and Renee Maubourgne
• The Future of Management, by Gary Hamel
Strategy is about understanding the relationship between your current position and your desired position in the marketplace. Strategy can be divided into two key components: strategy formulation and strategy execution. As Winston Churchill famously said, "Planning is everything, plans are worthless" so this course is less about strategy as a static thing, and more about the continual aspects of being strategic.
Design thinking is well suited for strategy formulation as it assumes you don't know the answer, yet provides structure and rigor for discovery within common business constraints. We will approach strategy via design with a strong emphasis on practical skills and behaviors necessary for being strategic in existing organizations and in start-ups.
This course provides a survey of various strategic planning methods and innovation concepts, builds students' comfort in working with common strategic planning processes, and encourages students' to develop their own point of view on effective use of strategy in management.
Required readings for the semester include articles and books:
• The Innovator's Solution, by Clayton Christensen
• Blue Ocean Strategy, by W. Chan Kim and Renee Maubourgne
• The Future of Management, by Gary Hamel