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The Future of Business Has Been Written

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The DMBA student body is pleased to announce the official launch of the 2009-2010 Student Annual. This student-led initiative is a true testament to effective leadership and cross-discipline collaboration; core components to the DMBA learning experience. The DMBA at CCA is the first and only program of its kind and we could not be more proud to be a part of such an avant-garde initiative. Join us on Thursday, November 18th for an evening of discovery, dialogue and of course...drinks, that introduces this powerful collection of work and the students behind it. Event information is provided below.

Event Details:
What: Annual Launch Cocktail Party
When: Thursday, November 18th 6:00-8:00pm
Where: The Nave @ CCA's SOMA Campus, 1111 8th Street, San Francisco, Ca 94107

Register here: http://thedmbastudentannual2010.eventbrite.com/


Curious about what's inside the DMBA program? Read how a group of current DMBA students collaborated to design and produce a collection of unique perspectives and sample work that embodies the future of business and design leadership.

Elysa Stein Soffer and Amina Horozic, the editors-in-chief of the Second Student Annual, are currently completing their final year of the DMBA program. They both recently relocated to San Francisco from Philadelphia and Los Angeles, respectively. Elysa joined Hot Studio as a User Experience Architect and works with the Designers Accord to promote sustainability in design. Amina is an Industrial Designer at frog design.

We are beyond excited to launch the Second Student Annual for the California College of the Arts Design Strategy MBA program. And although our program is no longer considered brand new, the work in this Second Student Annual marks several firsts. For example, the Class of 2009 has graduated, the Class of 2010 has progressed to their second and final year, and the Class of 2011 has begun the program anew. As a result, the work you will see showcased in the Student Annual represents the first comprehensive look at a fully operational program. Inside these pages, we have curated a number of thought-provoking pieces designed to provide our readers with an unfiltered look into the inner workings of our DMBA experience. In the Annual's pages, we hope you will be inspired, challenged, delighted-and perhaps galvanized-to join us by taking a fresh look at leadership, communication, process development, and the art of decision-making.

Join us as we celebrate and mark the official launch of the Annual this Thursday, November 18th from 6PM-8PM in the nave of the California College of the Arts campus in San Francisco.

This is not business as usual. This is DMBA.

Amina Horozic and Elysa Stein Soffer
Editors-in-Chief