As one of 19 teams that participated March 25-26 in the Rotman Business Design Challenge, a University of Toronto Rotman School of Management business and design competition, California College of the Arts had two teams representing its unique MBA in Design Strategy program, one of which placed third overall.
Rotman invited premiere B+D schools from across North America to apply business design principles and insights to develop solutions for its cosponsor, Mayo Clinic, the first and largest integrated, not-for-profit group medical practice in the world.

Connect with Zoom
CCA's winning team, composed of three first-year and one second-year students, created Zoom, a health education and socialization platform for women aged 65-75 who live alone. Using educational modules to teach current tools such as Facebook, Skype, and Meetup Groups, the platform facilitates online and real-world interactions between these women and their network of family, friends, and care providers.
Zoom promotes better health outcomes within particular social groups by enabling them to share information and experiences about healthy aging, while ultimately paving the way for a future of online health solutions like telemedicine. Zoom provides aging women with the tools to achieve what they seek: a sense of belonging through improved connections with loved ones and the support to lead an autonomous life at home.
The winning team members included: Eric Persha, Olivia Nava, Anna Acquistapace, and Alvin Cheung. All are first-year students in the DMBA program except for Anna.
The second DMBA team members included: Dave Reinhardt, Shira Kates, Sadia Harper, and Lindsay Wolff-Loggson.