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Climate Capitalism is an Important Book about Business

We've used the book, Natural Capitalism, in our Sustainability Studio for several years, now. It's a fantastic, if shockingly illuminating, account of the business responsibility and opportunity related to all aspects of sustainability. The one complaint we receive from our students is that it seems "old," having been written and first published in 1999. Though the examples seem old, today, the points and learnings are just as relevant.

However, Hunter Lovins, one of the original authors of Natural Capitalism, and a friend of the DMBA program, now has a new book that serves as an updated version of her old book, both in terms of examples as well as points. Climate Capitalism still has the business-centric, sane, and optimistic call-to-action that Natural Capitalism had but with newer examples, figures, and metrics.

Any course on sustainability would be wise to include it and any businessperson or business student interested in improved economic performance, reduced risk, and emerging opportunities should read it regardless of whether or not you believe in climate change. In fact, one of the central messages of the book is that these strategies make sense--and money--because they are good business.

Climate Capitalism, by Hunter Lovins and Boyd Cohen

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