http://www.designmba.org/blog/ en Copyright 2012 Mon, 14 May 2012 19:52:50 -0800 http://www.sixapart.com/movabletype/ http://blogs.law.harvard.edu/tech/rss "A designer is an emerging synthesis of artist, inventor, mechanic, objective economist and evolutionary strategist." Buckminster Fuller would be celebrating if he had witnessed what the final projects of the DMBA 2012 class presented. For the past semester, students have been working in teams to develop a thesis project in their Venture Studio course. These projects manifested a critically examined market solution, a professional verbal and visual presentation, and a fully developed professional business plan. During Venture Night, project teams presented a business pitch and an installation showcasing their solution. The culmination of two years of work showed the crafted efforts behind every project, that were grounded in real and meaningful human needs, and well aware of the global cultural trends. Relevant and inspiring, the projects were clearly grounded on deep meaningful human needs, while also offering a new perspective on a desired plausible future. They managed to make sense of "what's is" while making room of "what could be." Painless parking. Personal lunch playlist. Civic media platform. Inspiration tool for designers. Family energy efficiency. Curated custom travel experiences and many other radical innovations. Visit dmbaventure.com to know more about the final projects, the team members and the latest updates on how to engage with them.]]> http://www.designmba.org/blog/archives/2012/05/curious_to_know_what_the_2012_.php http://www.designmba.org/blog/archives/2012/05/curious_to_know_what_the_2012_.php Design MBA Events design strategy Design Strategy dmba events Graduation Venture Show Venture Studio Ventures Mon, 14 May 2012 19:52:50 -0800

On April 11th at Hot Studio in San Francisco, the DMBA & Fellows Alumni hosted the very first DMBA Alumni Speaker Series event. Hot Studio's Director of Product Innovation, Josh Williams and Business Manager, Christie McAllister (DMBA '11) presented a case study project highlighting the challenges of product innovation from a business and financials standpoint. Nick Foster, a Principal Designer at Nokia's Advanced Design studio, alongside Charlie Sutton (Fellows '11) talked about the complexities of physical product development and retaining the integrity of the process necessary for delivering quality product design. A lively and inspiring discussion followed both presentations. Speaker Series is a quarterly event organized by the DMBA & Fellows Alumni.]]> http://www.designmba.org/blog/archives/2012/05/dmba_fellows_alumni_speaker_se.php http://www.designmba.org/blog/archives/2012/05/dmba_fellows_alumni_speaker_se.php Alumni DMBA Fellows HOT Studio Nokia Speakers Mon, 07 May 2012 09:48:24 -0800 instruments: post-it notes, sharpies, disruptive creativity and empathy." Groups from 5 to 8 people had one hour and half to come up with an original, creative, sustainable and feasible solution to a previously identified problem in the healthcare industry. The need to improve doctor/patient relationships, better doctors and health/results oriented solutions were some of the trends that night. The design thinking approach is to put the user/patient always in the center and innovate in the way the service is delivered to him. Some of the solutions were:

• "We buy your diabetes. Give us money now and we save you money in the future." Self care approach that works collaboratively with doctors and patients.
• Dr. Coach incentivizes patients with a motivating kit to exercise and meditate, to do activities in community.
• Cultural services for non english speakers to access the health service.
• Medication reconciliation by audio recording of the consultation. Gives continuity and better communication opportunities. Keeps a clear record of symptoms and results.
• Social media campaign to increase awareness of personalized medicine to prevent taking drugs that do not match the patient's molecular constitution.
• Reward health: patient only pays when he's healthy.
• Rearrangement in architecture and interior design inside hospitals to offset the impact of nurses monitoring fatigue and centralize informatio

n to be observed and analysed more efficiently ]]> http://www.designmba.org/blog/archives/2012/04/what_happens_in_a_design_charr.php http://www.designmba.org/blog/archives/2012/04/what_happens_in_a_design_charr.php charrette design education Design MBA Events Design Strategy design strategy DMBAevent healthcare Sat, 14 Apr 2012 10:22:11 -0800 Rotman Design Challenge, hosted by the University of Toronto--Rotman School of Management in March 24th. Mekhala Dandekar, Adam Elmaghraby, Annu Yadav, Ryan James, Kishori De, Rahim Bimani, Alex Pratt, Ardy Sobhani and Sarah Nuernberger will be competing against teams from more than a dozen North American graduate business and design schools. The challenge is definitely unique this year, revolving around innovation within the banking sector. Both teams aim to carry on (or exceed) the winning tradition set by Olivia Nava, Eric Persha (class of 2012) and Anna Acquistapace (class of 2011) who in last year's competition, the DMBA team placed second place. We wish this year's competitors luck as they prepare to show what real design innovation and change-leadership look like. ]]> http://www.designmba.org/blog/archives/2012/03/dmba_teams_to_compete_in_rotma.php http://www.designmba.org/blog/archives/2012/03/dmba_teams_to_compete_in_rotma.php design education Design in Business Design Schools design strategy Rotman Wed, 21 Mar 2012 20:51:39 -0800 RSVP to join us March 17th at 5:30pm on CCA's San Francisco campus. ]]> http://www.designmba.org/blog/archives/2012/03/healthcare_redesigned_iron_des.php http://www.designmba.org/blog/archives/2012/03/healthcare_redesigned_iron_des.php charrette Design MBA Events Design Strategy Thu, 15 Mar 2012 11:49:50 -0800

Just finishing Roger Martin's new book, Fixing the Game, about how the gal and expectations markets need to be separated in order for businesses to run healthily. It's not only a great critique of modern economics and business but describes some of the core principles and actions for fixing the mess.]]> http://www.designmba.org/blog/archives/2011/12/fixing_the_game_by_roger_marti.php http://www.designmba.org/blog/archives/2011/12/fixing_the_game_by_roger_marti.php Book Business Economics Expectations Market Real Market Roger Martin Rotman Fri, 02 Dec 2011 17:17:44 -0800

We're excited to announce a new book written by our faculty that represents the core thinking within our curriculum, why it's different, and why it's important in business education. Each chapter represents the approach behind one of our courses, often including examples of projects, required reading, and exercises. This 80 page, 9"x6" book is available for free both in print, as a PDF, and as an ePub. You can download the PDF and ePub versions yourself and contact us if you would like a printed copy (which we'll send to you).

Download:
• PDF
• ePub
• Request a printed copy (please include a mailing address)

]]> http://www.designmba.org/blog/archives/2011/11/design_strategy_in_action_book.php http://www.designmba.org/blog/archives/2011/11/design_strategy_in_action_book.php Book Curriculum Design Strategy Publication Tue, 15 Nov 2011 15:53:15 -0800

We've begun to publish annuals of our program, including student work, descriptions of courses, work and profiles of our graduates. The 2010 Annual, documenting our first class of graduates, is now available. This 80 page, 9"x6" book is available for free both in print, as a PDF, and as an ePub. You can download the PDF and ePub versions yourself and contact us if you would like a printed copy (which we'll send to you).

Download:
• PDF
• ePub
• Request a printed copy (please include a mailing address)

]]> http://www.designmba.org/blog/archives/2011/11/2010_dmba_annual.php http://www.designmba.org/blog/archives/2011/11/2010_dmba_annual.php 2010 Annual Courses Curriculum Graduates Projects Student Work Students Tue, 15 Nov 2011 15:33:16 -0800

Some of our students have begun to post videos of their presentations in our program's Teach us Something in 7 Minutes. This is one of the projects in our Live Exchange course that teaches communications and collaboration skills--not to mention public speaking skills. These presentations require the students to take a concept from their accounting or economics course and communicate them in a creative way to the audience--in only 7 minutes.

]]> http://www.designmba.org/blog/archives/2011/11/teach_us_something_in_7_minute_2.php http://www.designmba.org/blog/archives/2011/11/teach_us_something_in_7_minute_2.php Fri, 11 Nov 2011 12:29:11 -0800

Information Night Tuesday, November 2, 2010
7 - 9pm
Timken Lecture Hall at CCA San Francisco Campus



Please join us for an in-depth look at our MBA in Design Strategy. Meet MBA Chair Nathan Shedroff as he introduces faculty and current students in an evening dedicated to public awareness of the design strategy program at CCA. Learn more about new trends in business education and why CCA 's innovative MBA program will give our graduates an edge in the new emerging global economy.

RSVP for this event »

Directions to 1111 8th Street San Francisco, CA 94107 » San Francisco campus map (PDF) ]]> http://www.designmba.org/blog/archives/2011/10/mba_in_design_strategy_informa_3.php http://www.designmba.org/blog/archives/2011/10/mba_in_design_strategy_informa_3.php Admissions DMBA Events Information Night Sat, 29 Oct 2011 16:57:56 -0800

Tonight, Adam Lowry, one of the founders of Method spoke in CCA's Graduate Lecture Series. He shared insights into not only the history of the company and it's innovative products but how to they've created and maintained a culture of innovation and weirdness.

]]> http://www.designmba.org/blog/archives/2011/10/adam_lowry_speaks_at_cca.php http://www.designmba.org/blog/archives/2011/10/adam_lowry_speaks_at_cca.php Adam Lowry Innovation Method Thu, 20 Oct 2011 20:45:09 -0800 Occupy Wall Street last week in New York City. She taught market economics to protestors--not so different than teaching economics (market and otherwise) to our students.

]]> http://www.designmba.org/blog/archives/2011/10/cca_faculty_co-occupying_wall.php http://www.designmba.org/blog/archives/2011/10/cca_faculty_co-occupying_wall.php Amy Whitaker Economics Markets Occupy Wall Street Protests Thu, 20 Oct 2011 16:59:05 -0800 Sara Beckman's interview in Innovation Management is a great discussion of Design Thinking and it's role in organizations. It's near and dear to how we approach Design Thinking within our program.
]]> http://www.designmba.org/blog/archives/2011/10/a_guide_to_design_thinking.php http://www.designmba.org/blog/archives/2011/10/a_guide_to_design_thinking.php Design Thinking Organizations Sara Beckman Thu, 20 Oct 2011 16:08:14 -0800

Today, two noted perfumiers came to class to expose out students to the structure and process of scents and train their noses just a bit. Yosh Han and Ineke Rühland, shared not only their experience and their own creative perfumes, but taught our students, through samples of raw ingredients, how scents are constructed.

This is part of our third semester course, Experiences Studio, in which we not only teach the process and dimensions of experience design but we try to deepen our students' own experiences in, and understanding of, their own senses.]]> http://www.designmba.org/blog/archives/2011/10/learning_to_smell.php http://www.designmba.org/blog/archives/2011/10/learning_to_smell.php Experience Design Experiences Ineke Rühland Perfume Perfumier Scent Yosh Han Sun, 16 Oct 2011 15:33:47 -0800

Today, as part of our Experiences Studio, our students were fortunate to be part of a fantastic experience. Mattson, the USA's top food innovation firm (think of them as the IDEO of food), created an elaborate challenge for our students to meet. In just about an hour, there were to conceive of a new platform for frozen prepared meals, build prototypes of at least one variety, and present with any packaging or business model. We all worked furiously but it was one of the most interesting and fun prototyping experiences I've ever been a part of.



13 teams (all but one were pairs) created a variety of different easy-to-prepare frozen meals for a variety of eaters, from weight-consious families to first chef experiences for children to fast meals for busy professionals. They prototyped both kit parts and the final meals, many with several varieties of flavors.



We can't thank Mattson enough for the opportunity to innovate in, for us, a new domain.]]> http://www.designmba.org/blog/archives/2011/09/food_innovation_workshop.php http://www.designmba.org/blog/archives/2011/09/food_innovation_workshop.php Experiences Studio Food innovation Mattson prototyping Sun, 25 Sep 2011 19:04:40 -0800