www.target.com
Target has made design the focus of its differentiation from more successful discount retailer WalMart. Walmart has proven the most formidable competitor a the level of Price and Value. Unable to compete at this level, Target has been successful at competing at a more meaningful level, emotion and lifestyle. Not only does this differentiate the company from value-based retailers, it serves to build deeper relationships with its customers based on more than just the lowest price.
Target's design approach permeates all aspects of the company's activities, including advertising, store design, and some of the most innovative retail experiments.